As an ecosystem innovator and educator, Soon Loo works with people so that they pursue extraordinary lives and businesses that are conscious and meaningful.

CEO, Brunei Economic Development Board
Founding Chairman, Seri Venture Capital
(For more info:


To reach out, Soon has given over 600 talks in the regions in the past 8 years.  Soon speaks at regional and global conferences, lectures at universities, and leadership sessions.

passion unleashed bw.png
Soon is someone who changes the world and you can expect more to come.
— Professor Marco Iansiti, Harvard Business School
Constant source of inspiration, encouragement, and support.
— Ashok Murthy, Vice President, UBS Bank

Passion Unleashed is a signature talk series platform to inspire and empower working professionals to find their passion in work and in life so that they can lead more holistic and fulfilling lives. The talk is co-founded and hosted by Mr Soon Loo, a venture capitalist and an adjunct faculty of SMU, and each event would have two guest speakers. Since the launch of this event series in August 2012, it has been well-received by the young professional community. Previous and current lineups of guest speakers including members of parliament, successful pioneers/entrepreneurs, award-winning authors, world's extreme endurance race athletes, premier artistes, etc.

The PASSION UNLEASHED Signature Talk Series: Think and be seen amongst leaders.