Soon Loo

Board Member | Former CEO | Global Executive Coach

Private Advisor to Visionary Leaders

Having conversations that

matter most.

At the highest levels, leadership is no longer about abilities. It is about navigating unseen complexity: power, innovation, identity, wealth, and legacy.

I serve as a Private Advisor — a deeply trusted sounding board and global executive coach — to C-suite leaders, family principals, founders, and board chairs, helping them access deeper clarity at defining moments. It is a confidential space to deliberate decisions with consequences across generations, capital, and identity.

My work is fully private and by introduction only.

Roles: Current and Past

• Private Advisor, Soon Loo Advisory
• CEO, Brunei Economic Development Board
• Council Member, APEC Business Advisory Council
• Board Member, Mission Holdings (USD 1.5B global investment firm)
• Board Member, SY Holdings Group (Hong Kong-listed)
• Board Member & Co-Chairman, IPIT (Singapore-listed)
• Board Member, Sundaland Resorts (Temasek-backed)
• Entrepreneur-in-Residence, INSEAD Business School

Education:

• MBA, Harvard Business School
• Graduate Research, Cambridge

"Soon is someone who changes the world, and you can expect more to come."

— Professor Marco Iansiti, Harvard Business School