\\
ELEVATING ASIA'S LEADERS
INNOVATIVE, STRATEGIC, IMPACTFUL
With a dynamic career spanning 25 years, Soon Loo has led transformative initiatives across technology, finance, and government sectors from Silicon Valley to China, Singapore, and Brunei.
Soon began his journey by co-founding a venture capital-backed startup during his MBA at Harvard Business School, then rose to regional VP of a Fortune 500 company, and subsequently CEO and Chairman of organizations in Asia.
Currently, Soon serves on the boards of publicly listed and private companies with a combined market value exceeding one billion dollars. Most recently, he was the CEO of the Brunei Economic Development Board and a member of the APEC Business Advisory Council.
Passionate about leadership development, Soon is dedicated to empowering Asia's top leaders. Through his global executive coaching practice and board roles, he supports leaders in envisioning and achieving transformative results, fostering a better world.
//
EXPERIENCE
100 COACHES
Soon is a member of the esteemed 100 Coaches organization, founded by Dr. Marshall Goldsmith, a world-leading executive coach. Soon has the privilege to coach and work with many extraordinary leaders.
STARTUP TO VC TO IPO
Soon has the opportunity to undertake the full entrepreneurial journey: founding and managing startups, leading a government VC fund, and playing key roles in two acquisitions and two IPOs, including serving as chairman for an IPO with a market cap surpassing a billion dollars.
Soon’s current research focus is at the forefront of integrating artificial intelligence to empower executive coaching.
EVIDENCE-BASED EXECUTIVE COACHING
Drawing on empirical research and his academic background from Harvard and Cambridge, Soon practices evidence-based executive coaching, ensuring impactful and measurable outcomes.
AWARD-WINNING
Soon has been recognized with honors, including the prestigious “Ten Outstanding Young Persons of The World” (TOYP) award by Junior Chamber International (JCI).
